TVS Motor Company, which manufactures two- and three-wheelers and has high ambitions in the EV segment, has announced an additional investment of £100 million (approximately Rs 995 crore) in Norton Motorcycles, the iconic UK brand it acquired in April 2020 The investment was expected to help Norton with its ‘electrification’ plans.
And today, 123-year-old Norton Motorcycles announced that it will begin developing electric motorcycles in the UK. The well-known motorcycle also received significant investment from a British government scheme for the same.
Funding will come through the Advanced Propulsion Center (APC) 19, an initiative that aims to help companies in the automotive sector advance their low-carbon offering. Norton’s project, called Zero Emission Norton, will help ‘develop world-class electric motorcycles’.
6 other Norton partners
Norton did not reveal anything specific about electric motorcycles. But he said: “Guided by a design philosophy and a relentless commitment to perfection, electrical products will still feel unmistakably Norton. The design team will refine Norton’s traditional design DNA but with modern twists, introducing industry-leading innovations and digital solutions.”
Norton Motorcycles CEO Dr. Robert Hentschel, said: “This significant funding investment is an important milestone for the brand, as it marks the beginning of our electrification journey and delivering on our ten-year product plan. status quo, innovating for the future of mobility while maintaining true to our British heritage. It also highlights our desire to support the UK in its mission of a net-zero automotive future.”
Ian Constance, chief executive of APC, said: “Norton is an iconic British brand with a proud history. From manufacturing motorcycles to supporting the WWII effort to developing the world’s first production superbike, they now are looking to the future with an electric motorcycle that will deliver performance and range radiating from a UK manufacturing base and empowering highly skilled jobs and green growth.”
Norton will work with 5 other companies and an academic institution on this project. They are: Delta Cosworth, HiSpeed Limited, Formaplex Technologies, M&I Materials, INDRA and academic partner WMG (The University of Warwick).
Norton and these partners will also work to improve the supply chain for all critical components of electric vehicle technology, including batteries, engines, chassis, cooling oils and home vehicle chargers.
Delta Cosworth will design the battery, while HiSpeed Limited will bring engine design and manufacturing skills. Formaplex Technologies has experience in manufacturing precision composites and M&I Materials will support dielectric cooling oil applications. INDRA specializes in vehicle charging technology for the home and WMG (University of Warwick) will work on battery technology, modeling and tool chain development.
The entire project has a 30-month timeline, and the electric motorcycle will likely be unveiled in late 2024 or the first half of 2025.