Since the Apple AirTag tracker launched in April 2021, we haven’t heard anything about a possible second-gen version of the device – but it looks like an AirTag 2 is still on Apple’s cards.
This according to Ming Chi Kuo (opens in new tab), one of the most respected Apple analysts out there and someone who is generally accurate in terms of predictions and leaks. However, it is not certain that we will see a new version of AirTag.
Kuo says an Apple AirTag 2 will only happen if the strong sales of the first AirTag continue, so Apple is waiting to see the product’s popularity for a longer period of time before committing to a new one.
Steady growth
Based on Kuo’s information, Apple AirTag sales continue to grow gradually: it is estimated that around 20 million tracking devices were shipped in 2021, and the forecast is that it will reach 35 million throughout 2022.
If this growth continues, Kuo reckons a second edition of the AirTag will be developed. It doesn’t look like the AirTag 2 is too far off at the moment, if Apple really considered it at this point.
While it’s hard to see how the first AirTag could actually be improved, Apple brings regular updates to all of its other hardware products, so it would be surprising if the AirTag was left out.
Analysis: AirTag is proving its worth
Apple wasn’t the first tech company to release a small tracking device, of course, but as with other categories of hardware, it improved what already existed: the AirTag is something that appeals both in terms of aesthetics and ease of use. to use.
All Apple hardware works perfectly together, and it’s the same with AirTag. From connecting it to your phone in the first place to finding out where it is if it gets lost, it’s all very simple and straightforward.
While Apple is not happy with the headlines that have emerged about using AirTags to track people against their wishes, the company has moved quickly to bring in enhanced anti-stalking features to make this kind of misuse difficult.
From what Ming-Chi Kuo said, it looks like AirTag sales haven’t exactly exploded – but they’re now gaining momentum as iPhone users realize how useful they can be and how intuitive they are to set up and use.