Despite the sorry state of economies around the world, a surprising number of online shoppers are ready to partake in this year’s Amazon Prime Day sales — but only a fraction plan to spend big.
according to one recent research (opens in new tab) conducted by consumer research firm Numerator, 57% of those in the know about Amazon Prime Day say they plan to participate in the two-day sale event – which runs between Tuesday, July 12 and Wednesday, July 13 of this year – with end-of-year gifts and school equipment among the most common items on respondents’ shopping lists.
However, only 15% of respondents say they plan to buy higher priced items. The desire to save (30%), lack of money left over (21%) and inflation (20%) were the top reasons given by respondents who plan to skip this year’s Prime Day sales entirely.
The latter part of Numerator’s findings comes as no surprise – 2022 proved to be a particularly difficult year for consumer wallets, with the ongoing global pandemic, the war in Ukraine and the general rising cost of living among the main causes of the squeeze. .
It’s a surprise, though, to learn that more than half of those who know about Prime Day plan to make use of Amazon’s annual sales event.
The two-day deal bonanza typically sees Amazon-branded products – like Echo devices and Kindles – at greater discounts, but far more items – including TVs, game consoles, kitchenware and appliances – are primed (thanks) to take advantage of the price cuts, too.
We will be gathering all the best offers in our dedicated Prime Day Offers hub, but several Early Prime Day deals (opens in new tab) are live now (we’ve detailed the best of the bunch in the US and UK at the bottom of this article).
To qualify for the range of discounts, you will need sign up for Prime (opens in new tab)for $14.99 / £7.99 a month or $139 / £79 a year. You can also start a Prime 30 day free trial (opens in new tab) and use it for the entire sale (just make sure you cancel it within the month if you don’t want to keep your subscription).
If you want to know if the discounted-with-delivery-with-entertainment subscription is worth it after Prime Day, check out our in-depth Amazon Prime review.
Early Prime Day Deals on Amazon (US)
Prime Day 2022 hasn’t officially started yet, but you can already save on a wide selection of products. Here are some of the best deals, including all of the first Prime Day deals available on Amazon.